ALEXA
CREATIVE TECH ✧ INNOVATION ✧ NARRATIVES






Strategist + researcher


½ PITCH—a hybrid studio system, part creative studio, part speculative lab


Rei Spinosaolfactory arts and fragrances


Observer trapped in the algorithm bubble


Want to work with me but not sure how? Find more here
















The way we make sense of things is constantly changing. We don’t need more information, what we need instead is better ways of feeling our way through it. I love working exactly in the space where early signals begin to form, where intuition meets structure, and where new systems start to take shape.



I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m especially drawn to new methodologies and mythologies—ways of thinking that stretch beyond the limits of current frameworks and invite us to reorganize how we relate to technology, each other, and the unknown.


My practice is multi-hyphenate by nature, shaped by years of moving between disciplines, industries, and ways of knowing. I bring a layered approach, whether that’s through writing, mapping, designing, or advising.


Through Pitch Studios, I lead client-facing work across creative direction, strategy and narrative, while also developing a parallel research layer focused on speculative tools and future sensing.


Past or current clients: GANNI, Dazed, Amouage, Gymshark, e.l.f. Cosmetics, National Trust, Gharage, Gentle Systems, Google, Diesel, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Chanel, Boucheron, Samsung Design Innovation Center + others.


















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hello@alasky.xyz
A vector-storm of unrealized possibilities.

© 2025 Studi0xAlasky






The Fabricant x
PITCH STUDIOS™

CAT Footwear


      The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

      The Brief: Devise an innovative brand awareness campaign for the Supercharged Intruder XL—a limited edition sneaker inspired by the metaverse.

      The Strategy: Recognizing CAT’s shift and Gen Z's craving for authenticity and self-expression, we suggested co-creation and customization elements to design an interactive digital experience.

      The Outcome: We created 4 exaggerated digital extensions of the Intruder XL sneaker that users could customize.

      To further enrich the player experience, we also developed a customised web AR try-on experience. The design was influenced by a range of industrial materials and textures, along with visual cues taken from rave culture and virtual interfaces.