ALEXA
CREATIVE TECH ✧ INNOVATION ✧ NARRATIVES
Essays




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Strategist + researcher

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Observer trapped in the algorithm bubble















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I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m drawn to new methodologies and mythologies, especially ways of thinking that move beyond current frameworks and reshape how we relate to technology, each other, and the unknown.

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Past clients: GANNI, Dazed, The Future Laboratory, Amouage, Snap Inc., National Trust, GHARAGE, DTI Space, Google, Diesel, Samsung, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Chanel, Boucheron, + many others.























✦ Are.na
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✦ Contact
✦ hello@alasky.xyz
A vector-storm of unrealized possibilities.

© 2025 Studi0xAlasky






The Fabricant x
PITCH STUDIOS™

CAT Footwear


      The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

      The Brief: Devise an innovative brand awareness campaign for the Supercharged Intruder XL—a limited edition sneaker inspired by the metaverse.

      The Strategy: Recognizing CAT’s shift and Gen Z's craving for authenticity and self-expression, we suggested co-creation and customization elements to design an interactive digital experience.

      The Outcome: We created 4 exaggerated digital extensions of the Intruder XL sneaker that users could customize.

      To further enrich the player experience, we also developed a customised web AR try-on experience. The design was influenced by a range of industrial materials and textures, along with visual cues taken from rave culture and virtual interfaces.