GHARAGE x
Pitch Studios

NEMA

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NEMA is a speculative wayfinding device for travellers that imagines a softer, more intuitive approach to technology.

Airports often value efficiency over experience, treating orientation as a series of tasks rather than a process shaped by timing, perception, and emotion. This efficiency-driven approach is a frequent pain point for travellers, who view travel as an increasingly stressful experience.

We wanted to explore how design might create space for awareness in environments that have traditionally felt compressed and reactive. The resulting device is speculative and does not exist as a functional product. Instead, it offers a framework to consider new approaches to guidance and tech interfaces within airports.

This concept device remains minimal and visually quiet. Attached to a bag or worn on the body, it responds seamlessly to the flow of the journey, communicating through cues that feel both familiar and otherworldly. NEMA’s companion app allows for deeper customisation or navigational insights.

The project invites reflection on how future systems might move with people instead of directing them, shaping travel as a continuous relationship between perception, rhythm, and space.

This project was created by GHARAGE in collaboration with Neu Futur, and Pitch Studios.

— Neu Futur: Research
— Pitch Studios: Visual Research, Concept Development, Writing, Art / Creative Direction and Web Design
— Morbo: 3D design and Visualisations:
— Rifke Sadleir: Web Development
— Kathryn Bishop: Copywriting and Editing

Thoughts on Tech and Other Things I Work With/On

🔗 I’VE MOVED TO SUBSTACK , and I’m in the process of re-publishing some archived essays. 🩶 Find some of my other work here.

🔗 I’VE MOVED TO SUBSTACK ,
and I’m in the process of re-publishing some archived essays. 🩶

Find some of my other work here.