ALEXA
CREATIVE TECH ✧ INNOVATION ✧ NARRATIVES
Essays




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Strategist + researcher

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Observer trapped in the algorithm bubble















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I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m drawn to new methodologies and mythologies, especially ways of thinking that move beyond current frameworks and reshape how we relate to technology, each other, and the unknown.

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Past clients: GANNI, Dazed, The Future Laboratory, Amouage, Snap Inc., National Trust, GHARAGE, DTI Space, Google, Diesel, Samsung, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Chanel, Boucheron, + many others.























✦ Are.na
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✦ Contact
✦ hello@alasky.xyz
A vector-storm of unrealized possibilities.

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DECATHLON

Trend report
2027

          For Decathlon, I looked at how emerging technologies can enhance rather than replace our physical experience of the world. 

           While much of today's discourse focuses on isolated technological advances, I explored how innovations emerge from understanding the integrated system of our bodies, consciousness, technology, and environment. 

          By examining how technologies like wearables, AI, robotics, and extended reality can work in harmony with our natural capabilities, my research revealed opportunities to enhance how we sense, move, and connect with our environment while preserving the authentic human experience at the core of sport and physical activity.