ALEXA
CREATIVE TECH ✧ INNOVATION ✧ NARRATIVES
Essays




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Strategist + researcher

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Observer trapped in the algorithm bubble















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I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m drawn to new methodologies and mythologies, especially ways of thinking that move beyond current frameworks and reshape how we relate to technology, each other, and the unknown.

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Past clients: GANNI, Dazed, Nike, Amouage, Snap Inc., National Trust, GHARAGE, DTI Space, Google, Diesel, Samsung, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Chanel, Boucheron, + many others.























✦ Are.na
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✦ Contact
✦ hello@alasky.xyz
A vector-storm of unrealized possibilities.

© 2025 Studi0xAlasky





DECATHLON

Trend report
2027

For Decathlon, I explored how emerging technologies can deepen our physical experience of the world, rather than pull us away from it.

The research looked beyond individual technologies and focused on the larger system they now sit within: the body, consciousness, movement, environment, and digital tools all shaping one another.

Through wearables, AI, robotics, and extended reality, I explored how technology can work with our natural abilities rather than overriding them, opening new ways to sense, move, recover, play, and connect while keeping the human experience at the centre of sport and physical activity.