2022 — 2023
Antinomy Labs
404

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Antinomy Labs - the innovation lab of Antinomy Studio - was approached last year by an anonymous entity to create a multifaceted and ambitious gamified generative art project called 404.

404 was presented as an advanced alien civilization’s response to The Voyager Golden Record. 404’s intention was to show itself; a self-learning technology (AI) invented by an extraterrestrial race. The vision was to show life on their planet - the environment they inhabit, their biology and their secrets.

This intricate narrative became the backbone of an expansive and explorable 3D world. We imagined how an alien planet looks like if it were born into extreme states of existence. The landscapes evolved into a collection of 4,444 unique generative NFTs, each featuring unusual visuals that highlight a tech cautionary tale woven into 404’s AI-centric narrative.

An immersive playable experience inside the metaverse platform Mona was also created for anyone to explore, find hidden artefacts and uncover more of the overall lore of the project.

I was tasked with—researching and developing the creative strategy, story, lore and overall storytelling approach.

Case study video → here

Team: Alexa Chirnoagă, Alex Rigby, Bethany Edgoose (Inferstudio), Erno Forsström, Léo Imbert, Christie Morgan, Teresa Fogolari (Morbo), Quentin Briel–Duchâtel, Baptiste Briel, KLOAQ, Transient Labs.




Explorations ✦ Essay_001
Technology and Spiritual Practices





2023
ALTAVA   
Worlds Of You

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At ALTAVA I was tasked with crafting copy that effectively communicates brand messaging and inspires engagement, as well as developing the brand's tone of voice and guidelines for the Worlds of You app - an avatar-centric 3D universe and styling game featuring luxury fashion brands.




2022
Dada Projects
Boucheron 

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Boucheron is a French luxury jewelry house owned by Kering. For this project, I managed client relations and oversaw project execution within 3D and CGI production.



2022—present Myosin.xyz 
Myosin DAO
Shiseido+ Digital Academy


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For Shiseido we were asked to develop a well-researched end-to-end strategy for an internal digital experience involving NFTs on the Polygon blockchain, keeping in mind both short-term and longer-term opportunities and utilities.

Details under NDA for now.




2021 — 2022
The Fabricant
The Fabricant S 01 & 02
Google x DressX
Decentraland
CAT x Vyking
Diesel


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At The Fabricant, I managed a diverse range of projects that touched on everything from digital fashion and NFTs to augmented reality and the metaverse. My role focused on both account and project management, and I played a key part in developing 3D and VFX projects. I also contributed on building an NFT marketplace on the FLOW blockchain, bringing a new dimension to how we think about art and technology in commerce.




2022
Pitch Studios

CAT Footwear

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The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

Together with The Fabricant, we conceptualized and developed 4 futuristic digital extensions of the Intruder XL, influenced by a range of industrial materials and textures, along with visual cues taken from rave culture, digital interfaces and future-fashion aesthetics.

We further developed marketing content that captured CAT's ethos and underscores their future-forward direction.

To further enrich the user experience, we collaborated with virtual try-on tech company Vyking to develop and implement a customised web AR experience available to all footwear enthusiasts.





2022
Le Pub (Publicis)
Heineken

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As a consultant, I served as a go-to expert for creative and strategy teams, helping them understand and adapt to new technologies. My work was especially focused on exciting, forward-thinking projects in NFTs, the metaverse, and web3. I provided valuable insights and practical advice that helped the teams explore new opportunities and make informed decisions.



© 2023 Studi0xAlasky
a vector-storm of unrealized possibilities
Mark