PITCH STUDIOS™

Manifesting New Realities 

✼✺✧

Antinomy Labs

404

Antinomy Labs - the innovation lab of Antinomy Studio - was approached last year by an anonymous entity to create a multifaceted and engaging web3 world-building experience for an anonymous tech client.


We speculated on the characteristics of this advanced civilization: what it looks like and what its history is, what major environmental shifts, technological milestones, and social revolutions their world went through because of AI.


Additionally, we determined what a cautionary message to humanity might sound like. It was important to maintain an optimistic tone about the long-term implications of AI, which perfectly echoes our current anxieties humans must embrace technology and proceed not with blind faith in what they build but with caution, foresight, and careful planning.


This intricate narrative became the backbone of an expansive and explorable 3D world. We imagined how an alien planet would look like if it were born into extreme states of existence. The landscapes evolved into a collection of 4,444 unique generative NFTs, each featuring unusual visuals.


An immersive playable experience on the metaverse platform Mona was also built for the audience to explore, find hidden artifacts, uncover more of the overall story, as well as contribute to a gamified, digital collectible experience.


I was tasked with—researching and developing the creative strategy, story, lore, and storytelling approach.


Case study video → here.


Team: Alexa Chirnoagă, Alex Rigby, Bethany Edgoose (Inferstudio),  Erno Forsström, Léo Imbert, Christie Morgan, Teresa Fogolari (Morbo), Quentin Briel–Duchâtel, Baptiste Briel, KLOAQ, Transient Labs.

The Fabricant x
PITCH STUDIOS™

CAT Footwear

The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

The Brief: Devise an innovative brand awareness campaign for the Supercharged Intruder XL—a limited edition sneaker inspired by the metaverse.

The Strategy: Recognizing CAT’s shift and Gen Z's craving for authenticity and self-expression, we suggested co-creation and customization elements to design an interactive digital experience.

The Outcome: We created 4 exaggerated digital extensions of the Intruder XL sneaker that users could customize.

To further enrich the player experience, we also developed a customised web AR try-on experience. The design was influenced by a range of industrial materials and textures, along with visual cues taken from rave culture and virtual interfaces.

The Fabricant

Season 1 & 2
Google x DressX
Decentraland
Diesel

At The Fabricant, I managed a diverse range of projects that touched on everything from digital fashion and NFTs to augmented reality and the metaverse.

My role focused on both account and project management, and I played a key part in developing 3D and VFX projects. I also contributed on building a NFT marketplace on the FLOW blockchain, bringing a new dimension to how we think about art and technology in commerce.

DADA Projects

Boucheron

Boucheron is a French luxury jewellery house owned by Kering. For this project, I managed client relations and oversaw project execution within 3D and CGI production. 

The idea was that our roots, our beginnings, drive and inform our future.  The Middle East, home to arguably the most future-forward, fast-growth urban environments in the world right now, is also entrenched in deep rooted tradition and history. The family values, held especially dear during the month of Ramadan, respect and celebrate generations of loved ones, new and old, future and past. We know there is a cultural shift from Traditional to Avant-Garde in the region that can be tapped into by the brand. This concept honours and recognizes that shift, whilst appealing to the new, younger target market for Boucheron.

LePub

Heineken

As a consultant, I served as a go-to expert for creative and strategy teams, helping them understand and adapt to new technologies. My work was especially focused on exciting, forward-thinking projects in NFTs, the metaverse, and web3. I provided insights and practical advice that helped the teams explore new opportunities and make informed decisions.

Myosin

Shiseido

For Shiseido, we were asked to develop a well-researched end-to-end strategy for an internal digital experience involving NFTs on the Polygon blockchain, keeping in mind both short-term and longer-term opportunities and utilities.

Details under NDA for now.

ALTAVA

Worlds Of You

For ALTAVA I crafted copy that effectively communicates the brand messaging and inspires engagement. I also developed the brand's tone of voice and guidelines for the Worlds of You app - an avatar centric 3D universe and styling game featuring luxury fashion brands.