ALEXA
CREATIVE TECH ✧ INNOVATION ✧ NARRATIVES






Strategist + researcher


Observer trapped in the algorithm bubble
















I’m an interdisciplinary strategist, researcher, and systems thinker working across emerging technologies, cultural theory, and future-oriented design. I’m drawn to new methodologies and mythologies, especially ways of thinking that move beyond current frameworks and reshape how we relate to technology, each other, and the unknown.


Past clients: GANNI, Dazed, The Future Laboratory, Amouage, Snap Inc., National Trust, GHARAGE, DTI Space, Google, Diesel, Samsung, Heineken, Shiseido, Decathlon, Garnier, L'Oréal Luxe, Chanel, Boucheron, + many others.
























Are.na
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Contact
hello@alasky.xyz
A vector-storm of unrealized possibilities.

© 2025 Studi0xAlasky






Pitch Studios x
Gentle Systems

Oloris



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    Oloris is a research-led prototype that translates scent into visual behaviour, giving the air around us a clearer perceptual presence.

    Developed jointly by Pitch Studios and Gentle Systems, the project explores how chemical signals in the atmosphere can be interpreted and expressed through light, colour, and motion—opening new ways to understand, record, and work with scent in digital contexts.

    While sight and sound evolved alongside technology, smell remained difficult to capture or represent. Oloris responds to this by treating air as information and translating scent into a moving, atmospheric visual language.

    The project builds on early experiments with digital-nose technology capable of reading small changes in air composition. This hands-on research became a reference for how a future device might read volatile compounds, interpret the patterns they create, and express them as shifts in colour, motion, and texture. Instead of relying on written descriptions or abstract categories, Oloris creates a more immediate way to understand scent, one that feels intuitive, sensory, and dynamic.

    Pitch Studios: Creative research, concept development, narrative framing, writing, interface logic, visual direction and digital design.
    Gentle Systems: Technical research, concept development, industrial design and engineering — shaping the device, mechanical systems, and prototyping with digital nose technologies.
    Adrien Chuttarsing: algorithmic logic and machine learning model connecting chemical input with perceptual output, front-end interface development.
    Arvind Sushil: device renders
     


    GHARAGE x
    Pitch Studios

    NEMA



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      NEMA is a speculative wayfinding device for travellers that imagines a softer, more intuitive approach to technology.

      Airports often value efficiency over experience, treating orientation as a series of tasks rather than a process shaped by timing, perception, and emotion. This efficiency-driven approach is a frequent pain point for travellers, who view travel as an increasingly stressful experience.

      We wanted to explore how design might create space for awareness in environments that have traditionally felt compressed and reactive. The resulting device is speculative and does not exist as a functional product. Instead, it offers a framework to consider new approaches to guidance and tech interfaces within airports.

      This concept device remains minimal and visually quiet. Attached to a bag or worn on the body, it responds seamlessly to the flow of the journey, communicating through cues that feel both familiar and otherworldly. NEMA’s companion app allows for deeper customisation or navigational insights.

      The project invites reflection on how future systems might move with people instead of directing them, shaping travel as a continuous relationship between perception, rhythm, and space.

      This project was created by GHARAGE in collaboration with Neu Futur, and Pitch Studios.

      Neu Futur: Research
      Pitch Studios: Visual Research, Concept Development, Writing, Art / Creative Direction and Web Design
      Morbo: 3D design and Visualisations:
      Rifke Sadleir: Web Development
      Kathryn Bishop: Copywriting and Editing
       


      Dazed Studio

      NEW COMPANIONS

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        NEW COMPANIONS is a research project by Dazed Studio (Dazed Media) in collaboration with Modem & PITCH STUDIOS™.

        We partnered to explore the potential for the next generation’s evolving relationship with technology. This resulted in 3 months of expert interviews, focus groups, analysis and design iterations.

        NEW COMPANIONS envisions coming of age in the era of machine intelligence through a series of speculative hardware designs for new forms of connection.

        For the design and art direction, we drew inspiration from Y2K and early noughties aesthetics, infusing them with a deliberate, soft, contemporary twist. For texture, we experimented with a palette of metallic silvers and a range of finishes—from super-soft, fine, smooth surfaces to textured, rough patinas—to create a textural juxtaposition that added depth to the final designs.

        ✧˚ ༘ ⋆。˚ ⟭⟬ ✧˚ ༘ ⋆。˚

        Vision + Research: Dazed Studio + Modem
        Art + design direction: Dazed Studio +  PITCH STUDIOS
        3D design: Morbo
        Text: Thomas Gorton


        DECATHLON

        Trend report 
        2028

                For the second year in a row, Decathlon invited me to explore how people are reshaping their relationship to movement. The research follows the shifts occurring across cultures as individuals step away from rigid ideas of performance, seek ways to restore their senses, and build new forms of connection with each other and the world around them.


          DECATHLON

          Trend report
          2027

          For Decathlon, I explored how emerging technologies can deepen our physical experience of the world, rather than pull us away from it.

          The research looked beyond individual technologies and focused on the larger system they now sit within: the body, consciousness, movement, environment, and digital tools all shaping one another.

          Through wearables, AI, robotics, and extended reality, I explored how technology can work with our natural abilities rather than overriding them, opening new ways to sense, move, recover, play, and connect while keeping the human experience at the centre of sport and physical activity.



          Nowadays x
          Pitch Studios

          glitch #blossomwatch



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            Glitch is a research and design collaboration exploring environmental engagement through playful digital tools.

            Created with Nowadays and National Trust for London’s Festival of Blossom, the project invited people to reimagine London through AR, planting edible, floral, and fictional cybergardens across streets, sidewalks, and overlooked urban spaces.

            Guided by Glitch, a local chatbug, participants could mark where they wanted more trees, shade, and nature in the city. Each digital planting became a small act of citizen world-building, turning urban greening into something playful, participatory, and immediate.

            3D/AR design + dev by  Ines Hilz
            Web + ML dev by Adrien Chuttarsing
            Design + technical direction by PITCH STUDIOS
             

            GANNI

            Fabrics Of The Future

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                     Ganni’s ‘Fabrics of The Future’ initiative was set up in 2019 to research, test and eventually scale innovative materials that challenge conventional material methods, paving the way for the future of fashion with a playful and innovative spirit.

              We've been commissioned by GANNI LAB to create a series of worlds showcasing the iconic Bou bag featured in three earth-friendly materials: Oleatex, BioFluff, and Celium™️ (by Polybion).

              Each video will transport you to a unique, "supercharged" environment, highlighting the textural and playful nature of these fabrics.

              🫒 Our first exploration features Oleatex, a revolutionary plant-based leather alternative derived from olive oil production waste.

              🪷 The second exploration features BioFluff, a highly innovative, next-generation faux fur made using natural plant fibres such as nettle, hemp, and flax sourced from agricultural waste streams.

              🫧 The third and final visual exploration showcases Celium™, a premium cultivated cellulose grown by feeding bacteria with agroindustrial fruit waste.

              CD/AD, production + narrative PITCH STUDIOS
              3D design + animation Berenice Golmann
              Sound design PITCH STUDIOS



            Antinomy Labs

            404


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                Antinomy Labs - the innovation lab of Antinomy Studio - was approached last year by an anonymous entity to create a multifaceted and engaging web3 world-building experience for an anonymous tech client.


                We speculated on the characteristics of this advanced civilization: what it looks like and what its history is, what major environmental shifts, technological milestones, and social revolutions their world went through because of AI.


                Additionally, we determined what a cautionary message to humanity might sound like. It was important to maintain an optimistic tone about the long-term implications of AI, which perfectly echoes our current anxieties: humans must embrace technology and proceed not with blind faith in what they build but with caution, foresight, and careful planning.


                This intricate narrative became the backbone of an expansive and explorable 3D world. We imagined how an alien planet would look like if it were born into extreme states of existence. The landscapes evolved into a collection of 4,444 unique generative NFTs, each featuring unusual visuals.


                An immersive playable experience on the metaverse platform Mona was also built for the audience to explore, find hidden artifacts, uncover more of the overall story, as well as contribute to a gamified, digital collectible experience.


                I was tasked with—researching and developing the creative strategy, story, lore, and storytelling approach.


                Case study video → here.


                Team: Alexa Chirnoagă, Alex Rigby, Bethany Edgoose (Inferstudio),  Erno Forsström, Léo Imbert, Christie Morgan, Teresa Fogolari (Morbo), Quentin Briel–Duchâtel, Baptiste Briel, KLOAQ, Transient Labs.





                The Fabricant x
                PITCH STUDIOS™

                CAT Footwear


                    The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

                    The Brief: Devise an innovative brand awareness campaign for the Supercharged Intruder XL—a limited edition sneaker inspired by the metaverse.

                    The Strategy: Recognizing CAT’s shift and Gen Z's craving for authenticity and self-expression, we suggested co-creation and customization elements to design an interactive digital experience.

                    The Outcome: We created 4 exaggerated digital extensions of the Intruder XL sneaker that users could customize.

                    To further enrich the player experience, we also developed a customised web AR try-on experience. The design was influenced by a range of industrial materials and textures, along with visual cues taken from rave culture and virtual interfaces.





                    The Fabricant

                    Season 1 & 2
                    Google x DressX
                    Decentraland
                    Diesel


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                        At The Fabricant, I managed a diverse range of projects that touched on everything from digital fashion and NFTs to augmented reality and the metaverse.

                        My role focused on both account and project management, and I played a key part in developing 3D and VFX projects. I also contributed on building a NFT marketplace on the FLOW blockchain, bringing a new dimension to how we think about art and technology in commerce.




                        DADA Projects

                        Boucheron


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                          Boucheron is a French luxury jewellery house owned by Kering. For this project, I managed client relations and oversaw project execution within 3D and CGI production. 

                          The idea was that our roots, our beginnings, drive and inform our future.  The Middle East, home to arguably the most future-forward, fast-growth urban environments in the world right now, is also entrenched in deep rooted tradition and history. The family values, held especially dear during the month of Ramadan, respect and celebrate generations of loved ones, new and old, future and past. We know there is a cultural shift from Traditional to Avant-Garde in the region that can be tapped into by the brand. This concept honours and recognizes that shift, whilst appealing to the new, younger target market for Boucheron.