ALEXA CHIRNOAGACREATIVE TECH ✧ INNOVATION ✧ VISUAL NARRATIVES




✶ Gig  worker of the data economy.

Currently freelancing + running PS.

Freelance interdisciplinary strategist + producer.

½ PITCH STUDIOS™—a design studio + creative consultancy.

Observer trapped in the algorithm bubble.

Fully human, inter alia.




We've all become collectors of information and the pile keeps growing. But what matters most is turning those pieces into a meaningful whole. That's what motivates me—helping connect the dots and turn ideas into realities.

I am an interdisciplinary thinker, researcher and idea architect with a nuanced view on culture, tech and a whole lot of other things. I can borrow concepts from one field and apply them creatively in another. I (occasionally) write and create mindmaps as a way to visually catalog thoughts and ideas.  

My diverse interests and knowledge fuel an approach that defies traditional labels—it allows me to tackle challenges creatively and come up with ideas that are applicable across a wide range of projects and industries.  

With PITCH STUDIOS™, we are particularly interested in—but not limited to—exploring visual storytelling and world-building narratives powered by emergent and creative technologies.

We’ve met at a special moment, in which my practices are changing. Currently, I am interested in exploring:

- An ‘Ecology of Technology’
- The ’Internet of Nature’
- AI interfaces that draw inspiration from natural forms and processes (biomimicry)


















Are.na
Soundcloud
LinkedIn
Contact / hello@alasky.xyz
A vector-storm of unrealized possibilities.

© 2024 Studi0xAlasky





GANNI

Fabrics Of The Future

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    Ganni’s ‘Fabrics of The Future’ initiative was set up in 2019 to research, test and eventually scale innovative materials that challenge conventional material methods, paving the way for the future of fashion with a playful and innovative spirit.

    We've been commissioned by GANNI LAB to create a series of worlds showcasing the iconic Bou bag featured in three earth-friendly materials: Oleatex, BioFluff, and Celium™️ (by Polybion).

    Each video will transport you to a unique, "supercharged" environment, highlighting the textural and playful nature of these fabrics.

    🫒 Our first exploration features Oleatex, a revolutionary plant-based leather alternative derived from olive oil production waste.

    🪷 The second exploration features BioFluff, a highly innovative, next-generation faux fur made using natural plant fibres such as nettle, hemp, and flax sourced from agricultural waste streams.

    🫧 The third and final visual exploration showcases Celium™, a premium cultivated cellulose grown by feeding bacteria with agroindustrial fruit waste.

    CD/AD, production + narrative PITCH STUDIOS
    3D design + animation Berenice Golmann
    sound design PITCH STUDIOS


Dazed Studio

NEW COMPANIONS

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    NEW COMPANIONS is a research project by Dazed Studio (Dazed Media) in collaboration with Modem & PITCH STUDIOS™.

    We partnered to explore the potential for the next generation’s evolving relationship with technology. this resulted in 3 months of expert interviews, focus groups, analysis and design iterations.

    NEW COMPANIONS envisions coming of age in the era of machine intelligence through a series of speculative hardware designs for new forms of connection.

    For the design and art direction we drew inspiration from Y2K and early noughties aesthetics, infusing them with a deliberate contemporary, soft twist.

    For texture, we experimented with a palette of metallic silvers and a range of finishes —from super soft and fine smooth surfaces to textured and rough patinas— to create a juxtaposition of textures that added depth to the final designs.

    ✧˚ ༘ ⋆。˚ ⟭⟬ ✧˚ ༘ ⋆。˚

    Vision + Research: Dazed Studio + Modem
    Art + design direction: Dazed Studio +  PITCH STUDIOS
    3D design: Morbo
    Text: Thomas Gorton



PITCH STUDIOS™

Manifesting New Realities 

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      PITCH STUDIOS™ est. 2017 is a creative consultancy lab and design studio crafting visual narratives and digital experiences that are felt and lived.
       

      We build new worlds that intersect across digital platforms and mediums powered by creative and interactive technologies. This can be translated either into experiential activations, XR, web/digital experiences or 3D/CG content.

      Last year I joined Christie Morgan (Co-founder + Creative Director) as a Strategy Director + Partner.  We wanted to integrate interdisciplinary strategy into our creative consultancy to unlock the full potential of our collective expertise and bring more value to our clients. 

        Previous PS clients include AVA Festival, SPACE10, Nike, Selfridges, BLOCK, adidas, Snap.inc, The Future Laboratory, Tate, Barbican Centre and V&A.
         


        Antinomy Labs

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            Antinomy Labs - the innovation lab of Antinomy Studio - was approached last year by an anonymous entity to create a multifaceted and engaging web3 world-building experience for an anonymous tech client.


            We speculated on the characteristics of this advanced civilization: what it looks like and what its history is, what major environmental shifts, technological milestones, and social revolutions their world went through because of AI.


            Additionally, we determined what a cautionary message to humanity might sound like. It was important to maintain an optimistic tone about the long-term implications of AI, which perfectly echoes our current anxieties: humans must embrace technology and proceed not with blind faith in what they build but with caution, foresight, and careful planning.


            This intricate narrative became the backbone of an expansive and explorable 3D world. We imagined how an alien planet would look like if it were born into extreme states of existence. The landscapes evolved into a collection of 4,444 unique generative NFTs, each featuring unusual visuals.


            An immersive playable experience on the metaverse platform Mona was also built for the audience to explore, find hidden artifacts, uncover more of the overall story, as well as contribute to a gamified, digital collectible experience.


            I was tasked with—researching and developing the creative strategy, story, lore, and storytelling approach.


            Case study video → here.


            Team: Alexa Chirnoagă, Alex Rigby, Bethany Edgoose (Inferstudio),  Erno Forsström, Léo Imbert, Christie Morgan, Teresa Fogolari (Morbo), Quentin Briel–Duchâtel, Baptiste Briel, KLOAQ, Transient Labs.





            The Fabricant x
            PITCH STUDIOS™

            CAT Footwear


                The Fabricant and CAT Footwear joined forces to devise an innovative campaign for Supercharged Intruder XL, the first sneaker inspired by the metaverse. Blending urban work site aesthetics with digital elements, our creative direction seamlessly aligned with the brand’s mission to equip people to push for a better tomorrow.

                The Brief: Devise an innovative brand awareness campaign for the Supercharged Intruder XL—a limited edition sneaker inspired by the metaverse.

                The Strategy: Recognizing CAT’s shift and Gen Z's craving for authenticity and self-expression, we suggested co-creation and customization elements to design an interactive digital experience.

                The Outcome: We created 4 exaggerated digital extensions of the Intruder XL sneaker that users could customize.

                To further enrich the player experience, we also developed a customised web AR try-on experience. The design was influenced by a range of industrial materials and textures, along with visual cues taken from rave culture and virtual interfaces.





                The Fabricant

                Season 1 & 2
                Google x DressX
                Decentraland
                Diesel


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                    At The Fabricant, I managed a diverse range of projects that touched on everything from digital fashion and NFTs to augmented reality and the metaverse.

                    My role focused on both account and project management, and I played a key part in developing 3D and VFX projects. I also contributed on building a NFT marketplace on the FLOW blockchain, bringing a new dimension to how we think about art and technology in commerce.




                    DADA Projects

                    Boucheron


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                      Boucheron is a French luxury jewellery house owned by Kering. For this project, I managed client relations and oversaw project execution within 3D and CGI production. 

                      The idea was that our roots, our beginnings, drive and inform our future.  The Middle East, home to arguably the most future-forward, fast-growth urban environments in the world right now, is also entrenched in deep rooted tradition and history. The family values, held especially dear during the month of Ramadan, respect and celebrate generations of loved ones, new and old, future and past. We know there is a cultural shift from Traditional to Avant-Garde in the region that can be tapped into by the brand. This concept honours and recognizes that shift, whilst appealing to the new, younger target market for Boucheron.


                    LePub

                    Heineken

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                      As a consultant, I served as a go-to expert for creative and strategy teams, helping them understand and adapt to new technologies. My work was especially focused on exciting, forward-thinking projects in NFTs, the metaverse, and web3. I provided insights and practical advice that helped the teams explore new opportunities and make informed decisions.


                        Myosin

                        Shiseido

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                      For Shiseido, we were asked to develop a well-researched end-to-end strategy for an internal digital experience involving NFTs on the Polygon blockchain, keeping in mind both short-term and longer-term opportunities and utilities.

                      Details under NDA for now.


                    ALTAVA

                    Worlds Of You

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                      For ALTAVA I crafted copy that effectively communicates the brand messaging and inspires engagement. I also developed the brand's tone of voice and guidelines for the Worlds of You app - an avatar centric 3D universe and styling game featuring luxury fashion brands.